Analysis of music videos (in-dept)- Ignite byK-391 & Alan Walker

https://www.youtube.com/watch?v=Az-mGR-CehY&ab_channel=K-391

This song is not part of the Different wold album as it a collaboration between Alan Walker and K-391 and the lyrics were sung by Julie Bergan and Seungri. The genre of this song is Dance/ Electronic which same as the genre of the song i chose.

The video begins with the Logo name of K-391 in white color which is clear;y visible on the black color background. There is an establishing shot of this mysteries man who is in a black hoodie siting in front of multiple screens and chart paper which has a world map on it. This jumps cuts to a close-up shot with shallow dept of field which focuses the mysterious man's hand, who has a tool in his hand. The mysteries man in the video is Alan Walker as he also wears a hoodie. The frame pulls focus from his hand to the WA symbol which is the Alan Walker symbol as the credits next to the logo say Alan walker in #cdab7d which is a lighter skin color shade. There is a continuity editing to show the audience what  he was doing with the tools. There is an behind shot with a mid close-up shot showing his shoulder to show the audience that he is working. the camera in the is handheld during the behind shot. The image change from the hand to the map in front which then superimposition with close-up shot of a boy in a high school corridor.

The frame changes to a ground level shot with tracking camera movement of a boy which jump cuts to mid shot. With the mid shot different angles are being shown which is fist from the behind and then a front shot. An eye level shot is used to show the two boys who play the role of being bullies as a ball aiming the head of the other boy who is just walking. In that movement the background of the frame is blurred to a glimpse of emotion so of the boy. The tracking camera movement stills continues throughout the series of events. The location changes to a bathroom

A tilt camera movement is used to show the boy is doing and then a mid close up shot is used to show his expressions. The next few scenes are hand held where they have shown the boys coming running in to bully the boy. From that there are a series of mid close up shot from different angles like low angle to show capture the essence of the boy to left helpless which was possible because of the acting.  The beats or the tempo of the song matches the scene where the bullies are banging on the bathroom door.  In the whole video there is a motif which is a, headphone that helps people 'escape' their current situation or scenario. The headphones and also part of the K-391 logo or symbol just like Alan Walker's WA sign.

This music video is a narrative music video so the story line of the video is that there there these characters who have given up on life and want to be somewhere else so whenever they put on the headphones there is a orange colored light or filter which shows the world map.

Looking at the location there are many different locations used as the headphone transfered the people to their desired place. Through out the video there low- key lighting used to show the both bright and dark area in the frame. The costume seemed pretty simple which match the current year which is portrayed.







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